By India Lee

PHILADELPHIA (CW PHILLY) — Staff from cosmetic company “Lush” held a protest at select locations across North America on May 31.

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Of course, Philadelphia was one of the cities that got involved in sending this bold message.

At their Walnut Street location, the Lush staff stripped down to nearly nothing, wearing just their signature black apron.

Why did Lush decide to go “all out”?

The company chose this very bold way to bring attention to the issue of over-packaging, something that is detrimental to the environment, according to the company.

This is the 10th year of the stunt, so it comes as no surprise.

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“As a company, we tend to go all the way for causes we believe in,” said Brandi Halls, director of brand communications for Lush.

“If flashing our bums inspires consumers and industry to reconsider their packaging practices, then we’d say it’s definitely worth a few blushes.

“Most of the plastic that has ever been produced still exists today, which is why it’s high time for businesses across all industries to take responsibility and present new generations of consumers with eco-friendly alternatives,” said Halls.

Innovators by nature, over 35 percent of Lush products are now fully “naked,” meaning they require absolutely no packaging, living up to the company’s goal to create as little waste as possible.

“We are out here bringing awareness to the 35 percent of our products that are totally package free! At Lush we believe our products stand for themselves and do not need any excess packaging- so we’re out here getting Philly excited about our environmental initiatives as a company!” shared Lauren Todd, Lush’s North American trainer.

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According to, waste creates a substantial amount of greenhouse gas; statistics show that 1.9 million tons of waste produces the same amount of greenhouse gas as 860,000 cars.