PHILADELPHIA (CBS) — Bud Light just launched a contest that is best described as Willy Wonka’s Golden Ticket — for adults.

Bud Light is ready to give one lucky winner Super Bowl tickets for life. That’s right — the beer company wants to send you to every Super Bowl match-up from here on out.

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Here’s what you have to do. In true Willy Wonka-style, you are tasked with finding a golden beer can (which can also be appropriately referred to as the golden ticket).  You must then take a photo with the can and socialize that picture on Facebook, Instagram, and Twitter.

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According to CNN, six lucky winners are then chosen per week to get a pair of season tickets to see their favorite team. The big winner will be selected during the week of Jan. 16, 2017.

The promotion runs until Jan. 13, 2017 and Super Bowl 51 is scheduled for Feb. 5.

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