In a move that has pleased some, and horrified others— Calvin Klein has taken the controversial Justin Bieber on as their newest underwear model.

Photos of Bieber, 20, in Calvin Klein apparel surfaced on Jaunary 6th and subsequently blew up the internet. Reactions vary fromthis is insane I can’t believe this is the world we live in’ to ‘oh, this is a Bieber I can get behind.’

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Regardless of what people think— all press is good press, right? To see all of the images, click here.

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-Lia Rosalsky, CW Philly