Philadelphia (CW Philly) — The war among streaming services is just warming up as Apple has decided to join the fight.
Apple will be devoting $1 billion to create original movies and series over the next year, as reported by The Wall Street Journal. The company will soon be competing with other established streaming services such as Netflix, Hulu, Amazon, that have been cranking out their own programming.READ MORE: Sabrina Spellman Makes An Appearance On The CW's Riverdale; Kiernan Shipka Reveals 'Fans Will Get Some Clarity'
Apple originally announced their plans to enter in 2015. Now, the company will invest in up to 10 television series. Apple has gone to the lengths of hiring the former executives from Sony Pictures Television and WGN America to manage their content development.READ MORE: Brittany Adebumola And Joseph David-Jones Say 'The 4400' Is 'A Beautiful Companion To The Original'
However, Apple’s $1 billion devotion is actually less money than what the other services push towards creating original content. For example, HBO spends around $2 billion annually, Amazon has put out roughly $4.5 billion in the past year, and Netflix’s ever-rising budget puts them at $7 billion going into next year.MORE NEWS: Batwoman Star Javicia Leslie Says 'I’m Really Excited For The Villains'
Streaming has shaken up the world of television and Apple is just the latest company adding to the madness. But on a positive note, Apple just gives us another way to keep up with the shows we miss.