Philadelphia (CW Philly) — The war among streaming services is just warming up as Apple has decided to join the fight.
Apple will be devoting $1 billion to create original movies and series over the next year, as reported by The Wall Street Journal. The company will soon be competing with other established streaming services such as Netflix, Hulu, Amazon, that have been cranking out their own programming.
Apple originally announced their plans to enter in 2015. Now, the company will invest in up to 10 television series. Apple has gone to the lengths of hiring the former executives from Sony Pictures Television and WGN America to manage their content development.
However, Apple’s $1 billion devotion is actually less money than what the other services push towards creating original content. For example, HBO spends around $2 billion annually, Amazon has put out roughly $4.5 billion in the past year, and Netflix’s ever-rising budget puts them at $7 billion going into next year.
Streaming has shaken up the world of television and Apple is just the latest company adding to the madness. But on a positive note, Apple just gives us another way to keep up with the shows we miss.