In case you needed one more reason to love Jared Padalecki. The heartthrob of The CW’s long-running hit “Supernatural” is lending his story and star power to a cause that impacts millions. Depression is a topic that hits close to home for Padalecki and the slogan of the shirt is a response to a tragic loss in his circle of friends.
According to the description posted on represent.com Padalecki writes, “On New Years Eve, my dear friend lost his battle with depression. This, unfortunately, wasn’t the first time i lost a personal friend to suicide, and it hurt me deeply …”
In under 24 hours the campaign has sold more than 6000 units blowing past the 1000 unit goal to start printing.
Proceeds from sales will go to “To Write Love On Her Arms” (TWLOHA), a non-profit which aims to help those struggling with addiction, depression, self-injury and thoughts of suicide.
In related news, Padalecki finally started using Facebook — posting a related thank you video on the social media site.
Those interested in backing the campaign can visit represent.com/jared to buy a shirt or help spread the word.
The words “Always Keep Fighting” are printed in bold with a handsome picture of the monster hunter himself. It’s available in a variety of styles with some options of blue or black.
• American Apparel 3/4 Sleeve – $27.99 (XS-XL)
• Tultex Female Short Sleeve Tee – $21.99 (XS-2XL)
• Next Level Fitted Tee – $21.99 (XS-3XL)
• Alstyle Big Short Sleeve Tee – $21.99 (3XL-6XL)
• Independent Pullover Sweatshirt – $39.99 (S-3XL)
Underscoring the message Padalecki writes, “There is no shame in needing support. I hope this campaign will help you be vocal about your own struggles, or vocal in your support of those who might need a helping hand. Most of all, when life seems to want to beat you down, I hope you Always Keep Fighting.”